'Miracle Max' On store Breakthroughs

Miracle Grow Fertilizer - 'Miracle Max' On store Breakthroughs

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Successful business building requires seven elements. These are:

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Miracle Grow Fertilizer

1. People, who are the source of the creative ideas which drive the enterprise' s innovations;

2. Financial Resources, to fund the transformation of these ideas into shop breakthroughs;

3. A Coherent business Philosophy, from which the business sets its course;

4. Capable Leadership, in order to properly direct and conduct the enterprise;

5. Strategies and Tactics, to focus the enterprise' s strengths and minimize its weaknesses;

6. Marketplace Intelligence, allowing its habitancy to understand the changing troops in the environment which
are producing both the windows of opportunity as well as possible dangers, and finally;

Time, for it is only with sufficient time that the creative ideas, properly nurtured, directed and implemented, can
fully blossom into victorious innovations.

Unfortunately today, even when the first three are present, the pressure for immediate bottom-line results
frequently culminates in knee-jerk administration reactions, that handicap the amelioration of a creative inspiration
into a major shop success.
Time is indubitably a high-priced commodity in today' s rapidly changing and evolving marketplaces. As a senior
executive advisor, expert speaker and business owner, I have always been an advocate of taking action, as
I often meet well intentioned executives, who are reluctant to make decisions. Therefore, delay and
procrastination have become their nagging companions. "He who hesitates is lost", a favorite axiom of mine
serves as a fitting dictum for strategic and tactical decision making. However, it is possible to misapply this tenet
to the unique process of nurturing creative ideas into shop breaking innovations. Although the old adage, "time
waits for no man" is true and needless delay should not be tolerated, many perfect new ideas have been
compromised or even destroyed by a short sighted quest for immediate returns.

The farmer in springtime first plows, then plants, but he does not rise early the following morning hoping to begin
the harvest, does he? Of procedure not. He expects to wait months for his crop, while which time he must
repeatedly fertilize and then weed, if he expects a bountiful harvest. It is that frequent fertilizing, "nurturing and
encouraging", along with the repeated weeding, "directing and guiding" which cannot be short-cut, if creative
ideas are to mature into breakthrough shop innovations. However, it is just this waiting which so often bedevils
us. Ten years ago the arrival of the personal computer business spawned the euphemism "vaporware". Today
most industries sport their own versions of "vaporware", if not in form, then indubitably in substance. Creative ideas,
many very promising ones, are repeatedly rushed to shop before ready. The consequences; unhappy
customers, damaged reputations and often diminished long term profits or worse yet, abandonment of what could
have been a revolutionary new goods or service.

There is a excellent line in the movie "The Princess Bride", where Miracle Max is trying to revive the "mostly dead"
hero, Wesley. Feeling the pressure from Wesley' s friends to hurry, Miracle Max responds; "You rush a miracle
and maybe you get rotten miracle." Well said Max! Too many executives today are wondering why they keep
ending up with rotten miracles. often they need look no additional than their own myopic quest for instant
profits. Growing up in the 50' s and 60' s, when I heard habitancy speaking of long term plans, they were referring to
decades. When I began my career in the early 70' s, long term business plans had shrunk to five to ten years.
Today, long term is in any place from one to three years or less. No wonder senior executive focus is so severely
constrained by monthly or quarterly results.
If creative ideas are not in and of themselves small miracles, then indubitably the act of transforming those flashes
of insight and even genius, with their possible to suddenly move an business any years ahead of its
competitors, indubitably is miracle manufacture in the marketplace. Far too many creative ideas of great promise
have resulted in "rotten miracles," due not to the ideas themselves, but rather because they were prematurely
transformed into "vaporware" by executives, impatient for immediate results.

In order to consistently supervene at turning creative ideas into breakthrough innovations, they must be tended with
diligence and patience like selection grapes in a vineyard, until you are rewarded with a truly fine wine.

Copyright 2005 by John Di Frances

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